Hidden Gemz
Reducing Drop-Offs and Strengthening Brand Identity: Building Hidden Gemz’s Integrated Booking System
About Hidden Gemz
ROLE
UI/UX Designer
TIMELINE
Jul 2024 - Aug 2024
LOCATION
Remote
Designed using
challenge
Hidden Gemz needed to create a seamless booking experience that kept users engaged. The existing system relied on Eventbrite, redirecting users to an external platform that disrupted the flow and led to higher drop-off rates. This fragmented process made it harder for users to complete bookings and diluted Hidden Gemz’s brand presence.
The goal was to design an integrated checkout flow that felt effortless, intuitive, and consistent with the rest of the platform—ensuring users could smoothly explore, book, and enjoy their city experiences without unnecessary friction.
process
Outcome
The outcome of our work on the Hidden Gemz checkout flow is a streamlined, user-friendly booking experience that strengthens the brand’s identity and enhances the customer journey. By eliminating the reliance on Eventbrite and integrating the booking system directly within the platform, we significantly reduced friction and kept users engaged throughout the process.
The simplified checkout flow now allows users to easily browse, select, and book curated city experiences without feeling overwhelmed. With a more cohesive design, users can confidently complete their purchases, leading to a smoother experience and fewer drop-offs.
Our focus on usability, user feedback, and iterative testing resulted in a booking process that is intuitive, efficient, and aligned with Hidden Gemz’s vision of providing seamless city exploration. This redesign not only improves user satisfaction but also supports the company's growth by offering a more cohesive, branded experience that drives conversions and builds trust with customers.
