Vasar
About Vasar
Vasar is a manufacturing startup helping founders go from idea to production through expert-backed design, fast prototyping, and scalable manufacturing. I designed Vasar’s marketing site from the ground up to position them as a credible, modern partner for early-stage hardware companies.
Over four weeks (10 hrs/week), I owned UX/UI design, information architecture, visual direction, wireframes, high-fidelity design, and developer handoff. I worked directly with the CEO and CTO and partnered closely with engineering to ensure designs aligned with their Next.js and Tailwind stack.
ROLE
Product Designer
TIMELINE
4 Weeks
Location
Remote
Tool Stack
Figma
ChatGPT
Claude
The challenge
Founders visiting Vasar’s site struggled to understand what Vasar did, how the process worked, and why they should trust a new manufacturing partner. This lack of clarity created friction in the sales funnel and weakened inbound quality, especially among non-technical founders building physical products.
Constraints and assumptions
Tight timeline (4 weeks, ~10 hrs/week)
Existing engineering stack (Next.js + Tailwind)
No existing copy, brand system, or visual direction
Assumed founders had minimal manufacturing knowledge and needed clarity without jargon
Research approach
I conducted a competitive analysis of five founder-facing manufacturing sites to understand tone, clarity, and visual patterns. I also interviewed stakeholders and spoke with early-stage founders to clarify positioning, differentiation, and mental models around manufacturing.
To ground the site in reality, I audited Vasar’s internal notes, processes, and engineering workflows.
I focused on understanding:
How founders evaluate trust
What builds credibility without technical depth
How much detail is helpful vs overwhelming
Key insights
Founders value clarity and speed over technical depth
Vasar’s differentiator is expertise, not equipment
Real parts and testimonials significantly increase trust
A clear starting point (CTA) is essential
The opportunity
Founders need a simple narrative that explains what Vasar does, why it’s different, and how to get started.
Vasar needs a site that builds trust, reduces confusion, and drives qualified inbound leads.
The opportunity was to design a clear, credible narrative that guides users from concept to prototype to production.
Design goals
Clarify Vasar’s value for non-technical founders
Establish credibility through visual direction and social proof
Guide users into the funnel with a clear, simplified process
Explain the process without jargon
Measuring Success
Success indicators: reduced founder confusion, stronger CTA engagement, and narrative validation from stakeholders.
Ideation
I explored different visual directions. Each focused on different dimensions of credibility; from high-tech to design-led to startup-forward. I used moodboards, typography explorations, and UI references to align brand tone with engineering constraints.
Early sketches focused on content structure, including hero clarity, how it works, capabilities, testimonials, and the founder story.
Final Solution
Clear hero + narrative
A concise headline and subline immediately explain Vasar’s value.
Three-step process
A visual breakdown (Development → Prototype → Production) mirrors founders’ mental models and reduces cognitive load.
Capabilities explained simply
Processes and materials are described in plain language to increase understanding without technical overwhelm.
Founder presence + testimonials
Professional portraits, bios, and testimonials build early-stage trust and legitimacy.
Collaboration and Execution
I partnered closely with the CTO to ensure designs aligned with the Next.js + Tailwind system. We held regular design <> engineering syncs to validate feasibility, responsiveness, and implementation details. Final designs were delivered with annotations, component specs, and states.
Usability Testing and iterations
I ran quick usability reviews with 3 founders outside the team to validate clarity.
Findings led to:
Simplifying technical terminology
Strengthening CTA hierarchy
Reordering the “How it works” and “Capabilities” sections
Improving line lengths and spacing for readability
Results and impact
Although the site is early in rollout, early signals include:
Stakeholders reported a clearer narrative and stronger brand feel
Founders in testing completed key tasks faster
The team aligned on a long-term visual direction
Site now supports scalable inbound motion (quote requests + prototypes)
Next steps
Add interactive demos to explain complex processes more visually
Build out a structured pricing/quote tool
Expand testimonials into case studies tied to conversion metrics
Reflection
This project strengthened my ability to simplify technical complexity and design for users who feel out of their depth. I learned how to work quickly within engineering constraints while still creating a cohesive brand system. Most importantly, it pushed me to think like a partner to the business, not just a designer.
